September 2012 Vanity Fair layout: Fall’s rugged looks
Fall’s Rugged Look? I’m not buying it. This is probably the least rugged looking ad I’ve ever seen. The only thing that could make this look less rugged is, perhaps, a spot of lingerie.
This is the kind of rugged where you sit in the “hunting lodge” (fully equipped with high speed wifi, Meyer lemons, Pellegrino and your personal chef with a black market supply of saffron and Japanese Densuke Watermelon) and watch your manservant wrestle a grizzly bear with the other new money, affectation-riddled poser douchebags.
Rugged? Not quite.